This year’s official conference book (sent to all early registrants) explores a topic central to continuous improvement—building better habits. Published in 2018, Atomic Habits by James Clear has already been on the New York Times Best Sellers list for the better part of a year. Everyone knows that change comes in small steps, but the book offers strategies to avoid failure and temporary gains and instead make sustainable, lasting changes. Atomic Habits applies to becoming more efficient in business, but the strategies and lessons equally apply to personal improvement (exercising, spending money, etc.). We’ll review Clear’s Four Laws of Behavioral Changes and discuss the application of his strategies to establishing a CI culture.