Brad has been the owner of Allegra Marketing • Print • Mail of Lansing since it was founded in 1995 as a member of Alliance Franchise Brands network (more than 600 locations in the U.S., Canada and United Kingdom). Allegra of Lansing is a full-service marketing communications provider offering marketing consultation, copywriting and graphic design services, full-color printing, signs, posters and banners, complete finishing services, mailing services, variable data capabilities, promotional products and print management solutions.
Gaining Traction with EOS and CI
The Entrepreneurial Operating System (EOS) is a set of simple concepts and practical tools that has helped entrepreneurs hone their corporate vision, improve day-to-day execution on that vision, and have a cohesive and healthy leadership team. EOS was popularized in a 2007 book by Gino Wickman and, especially when paired with a CI mindset, has proven tremendously effective with driving business success. Mike Dye, who provides guidance to franchise owners across six marketing and print brands, explains EOS and how it complements CI efforts. Joining Mike is one of Alliance Franchise Brands’ company owners to share his experience with EOS and the implementation of a business system that uses CI as a foundation.