Early Bird Registration
Just Listen: Discover the Secret of Getting Through to Absolutely Anyone by Mark Goulston
Coaching to unlock potential is a significant topic in the Continuous Improvement Conference. Register by March 1 and receive a free copy of Just Listen (256 pages, paperback) prior to the conference. Just Listen has become the top book on listening in the world.
The first make-or-break step in persuading anyone to do anything is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can’t break through emotional barricades. Drawing on his experience as a psychiatrist, business consultant, and coach, and backed by the latest scientific research, author Mark Goulston shares simple but powerful techniques readers can use to really get through to people-whether they’re coworkers, friends, strangers, or enemies. Just Listen reveals how to:
- Make a powerful and positive first impression
- Listen effectively
- Make even a total stranger-a potential client, perhaps-feel “felt”
- Talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset
- Achieve buy-in, the linchpin of all persuasion, negotiation, sales, and more
Getting through is a fine art but a critical one. With the help of this groundbreaking book readers will be able to turn the “impossible” and “unreachable” people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends.
Dr. Mark Goulston has been described as a “people hacker.” Starting off as a clinical interventional psychiatrist and UCLA professor of psychiatry, he learned to “hack” into the minds of suicidal and potentially violent individuals to prevent acts of destruction to others or themselves. He next went on to train FBI and police hostage negotiators. He has since expanded his work, consulting and speaking on how to create a “gotta have it!” response to services and products. Goulston contributes to many well-known magazines, is frequently called upon to share his expertise with the media, and has appeared on both the Oprah and Today shows.